"Making fashion of the future more sustainable is not only important but a total must"
Diemonde's vision is to enable meetings across cultural and subcultural boundaries with the aim of creating contemporary expressions in Swedish fashion, art and culture. To manifest our vision, we initiate projects, concepts and collaborations with the goal of inspiring the new generation Swedes
Ateljé X is a new concept launched in the summer of 2021, where Diemonde's Creative Director Angelo da Silveira invites selective brands and creators, within the Diemonde family, to a collaborative creative process.
The purpose of Atelje X is to promote upcycling and circular design thinking, while at the same time, we get to create outside the framework of Diemonde's commercial expression and introduce inspiring creators to our community. Together with selected creators, we offer our customers exclusive one-off garments.
All garments are sold exclusively on diemonde.com and are manufactured by hand in Sweden from leftover fabrics and garments.
First out is the fashion designer and Beckmans’ alumni ANTONIA PIHL
HOW DID YOU GET IN TOUCH WITH DIEMONDE? AND WHAT MADE YOU WANT TO COLLABORATE?
Angelo's and my paths crossed, for a few different reasons, and I immediately felt that it was a person I wanted to work with and get to know. Rarely do you meet someone so incredibly open, generous and inspiring! In addition, I think that Diemonde's whole concept is fantastic and I would more than like to be a part of it. I work a lot with sustainability in my own practice and when he then asked if I wanted to be part of an Upcycle project - the answer was given.
HOW DO YOU APPROACH DIEMONDE'S RELATIVELY NEW WAYS OF WORKING WHEN IT COMES TO UPCYCLING AND CIRCULAR DESIGN AND PRODUCTION PHILOSOPHY?
Making fashion of the future more sustainable is not only important but a total must! I think it's impressive to see such a new and small company take that kind of initiative and really show their front feet. The industry needs to change and more people need to adapt to Diemonde's philosophy.
WHAT DO YOU THINK OF THIS COLLABORATION ANGELO?I have been following Antonia for a couple of years now. Her expression is inspiring with a unique twist. I first got in contact with her for her Swedish Fashion Talent nomination when I joined the Swedish Fashion Association's board in 2020. After that, we realized we have common thoughts about the industry and the change that needs to take place to promote the development of Swedish fashion. Antonia is a visionary and fantastic person, this collaboration has been very energizing and fun!