"The pace that prevails in a fashion company does not make room for needlework and slower processes"
Diemonde's vision is to enable meetings across cultural and subcultural boundaries with the aim of creating contemporary expressions in Swedish fashion, art and culture. To manifest our vision, we initiate projects, concepts and collaborations with the goal of inspiring the new generation Swedes
Ateljé X is a new concept launched in the summer of 2021, where Diemonde's Creative Director Angelo da Silveira invites selective brands and creators, within the Diemonde family, to a collaborative creative process.
The purpose of Atelje X is to promote upcycling and circular design thinking, while at the same time, we get to create outside the framework of Diemonde's commercial expression and introduce inspiring creators to our community. Together with selected creators, we offer our customers exclusive one-off garments.
All garments are sold exclusively on diemonde.com and are manufactured by hand in Sweden from leftover fabrics and garments.
Next out is the Stockholm-based designer Lisa Sander, who derives from ten years as a designer at the Swedish fashion house - Rodebjer.
HOW DID YOU GET IN TOUCH WITH DIEMONDE? AND WHAT MADE YOU WANT TO COLLABORATE?
I heard about Diemonde the same year as I quit as a designer at Rodebjer and started to reconnect with the textile craft, that I have moved away from in recent years. The pace that prevails in a fashion company does not make room for needlework and slower processes.
During this time, Diemonde was based in Bredäng where Lisa Sander lives and the opportunity to work with a local fashion company was tempting.
I also became very curious about the factory in Laxå and the plans to put all future production in Sweden. Out of sheer curiosity, I contacted Angelo and when we meet - although the pandemic put some sticks in the wheel - we had some rewarding and inspiring conversations. We agreed that I would 'upcycle' some of Diemonde's early designs and give them a new life. I value materials and work and refuse the fashion world's fast cycles. I liked the previous collection title ‘Flowers Growing Through Concrete’ and therefore wanted to do something with that as a starting point, especially since plants in all their details and stages are a constant source of inspiration for me. I am particularly fascinated by weeds and seed stands, so the dandelion felt like a given choice. A plant whose roots can break up concrete, whose flower has the luminosity of the sun and whose seeds have the ability to fly away with the wind.
WHAT DO YOU THINK OF THIS COLLABORATION ANGELO?Lisa is a fantastic designer that I have had the honor of getting to know over the past year. Despite the fact that our upbringing and path to the fashion industry differs remarkably, we share the same values and perspectives. We have been in dialogue since 2020 about doing something together, and it is an honor to work together on our platform with this project.