Just weeks after DIEMONDE took over the pop-up space at Åhléns City in Stockholm, the innovation conference Brilliant Minds invited us to participate in their three-day conference in Stockholm. A conference that attracts the world's leading entrepreneurs and creators.

The three-day conference, with VIP guests and speakers such as Barack Obama, Offset from the rap group Migos, and Joel Kinnaman, was held at the Grand Hotel and Bank Hotel. Here, DIEMONDE created a conceptual pop-up store with furniture and interior designed by the architect and design collective Specifc Generics.

“Diemonde is a platform for the next generation of creators and entrepreneurs. For me, it was important to use this opportunity to show that our brand is based on a creative community, To demonstrate the power of creative community, we invited and shared our platform with film director Maceo Frost, artists Paloma Demanet and Paul Edwards to create an experience with us.”

- says Diemonde's founder and CEO Angelo da Silveira.

During the massive and star-studded final party at the Slakthus area in Stockholm, Diemonde was the only fashion brand present as a partner. There we invited guests to experience our brand in a concept store that was built in the old industrial area just south of the Globe and Tele2 Arena.

The store was visited by stars such as Fresh montana, Naomi Campbell, Oswald Boateng, John Kerry, Isha Sesay and Swedish House Mafia members Axel "Axwell" Hedfors, Steve Angello and Sebastian Ingrosso. Offset from rap group Migos fell in love with our custom-made signature jacket "Midsummer Eve", which he brought home.