DIEMONDE is on a mission to challenge the idea of Scandinavian aesthetic, style and luxury on the global fashion scene through storytelling, design and craftsmanship.
Venturing into the fashion industry, founder Angelo da Silveira became a pioneer for the new wave of young Scandinavian creatives with a cross-cultural heritage. Undeterred from gatekeepers, he followed his passion, learning his craft through a "learning by doing" mindset inherited from the streets. Diemondes global street culture meets Scandinavian aesthetics has allowed the brand to successfully progress the country's take on style to better match the energy of a new generation.
The name Diemonde is a portmanteau of "die" and "monde," which together symbolize the death of the unsustainable practices that have led the world to its current state, and the birth of a new world, where fashion is not only beautiful but also responsible.
