About us

Diemonde is a mindset;
Carried by the brave and inspired by the limitless. Worn by those who believe in creating their own story.
We strive to create a common ground, designed to inspire the youth to be brave, disruptive, and powerful. The kind of common ground we were ourselves missing from the fashion scene while chasing our dreams to create modern expressions for Swedish culture. Our recipe to combine street culture with timeless and minimalistic design have kept us true to our identity and values. 

Our purpose has always been to symbolize and inspire the new generation by defining the narrative of modern Swedish culture.